7.1 Apple Special Event (February 28, 2006).
APPLE KEYNOTE JUNE 2016 ANDROID
Instead, Apple stuck to its guns and continued to say that Messages would work across its own operating systems without mentioning Android at all. While the messaging application has received several upgrades, including support for stickers and third-party apps, Apple didn’t announce the one feature users had hoped for: Android support. Perhaps the most unfortunate omission during Apple’s keynote address came during its talk about Messages. In an industry that is desperately in need of more diversity, it was nice to see Apple-arguably its leader-putting its best foot forward and promoting diversity at its annual showcase.
At WWDC 2016, Apple CEO Tim Cook kicked things off, and he quickly turned the stage over to a diverse group of people who have helped improve his company’s software. Not so long ago, it wasn’t uncommon for Apple events (and indeed, most industry events from any company) to be led and overwhelmingly presented by white males.
Thankfully, Apple also embraced diversity at WWDC. Instead, Apple used its two-hour-long presentation to showcase updates to its own software, including Apple Music, News, and Messages. In years past, Apple has forced us to sit through countless demos, showcasing how third-party apps take advantages of improvements inside its new operating systems. Interestingly, Apple also nixed third-party developer demos at the event. Of course, that might have something to do with Apple’s troubled iPad division and the declining tablet market as a whole, but there are still some app experiences that are best on the iPad. Speaking of forgetting hardware, what happened to the iPad? Apple conspicuously talked about all of the features we’ll be able to enjoy in iOS 10 on the iPhone, but acted as though the iPad doesn’t exist, despite iOS 10 supporting the tablets. Get Data Sheet, Fortune ’s technology newsletter. Save for some demos of its new operating systems on its existing hardware, one would be forgiven if he or she didn’t think Apple had forgotten about hardware altogether. Despite some earlier rumors that perhaps Apple would unveil a new display at the show, there wasn’t a single piece of hardware to be found.
APPLE KEYNOTE JUNE 2016 SOFTWARE
Rumors had been flying for months that Apple would only focus on software at the show and deliver features that, frankly, it should’ve already offered in previous versions of its software and users have already been enjoying across other operating systems and third-party apps, like WhatsApp, for years.īut there were also notable omissions from the event. Apple also chatted about improvements to tvOS for Apple TV, and forced us to sit through a far-too-long discussion on 10 improvements to iOS 10.Īdmittedly, the show was what we had anticipated. The opening keynote was jam-packed with software, ranging from the company’s new watchOS 3 for Apple Watch to the newly named macOS for Macs. The tech giant (AAPL) kicked off its annual keynote for developers on Monday.
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